mission statement

Since our launch in February of 2020, we’ve grown into one of the hottest new independent record labels, garnering over 50 million streams on DSPs and over 30 million views across our catalog sounds on socials. As one of the most influential tastemakers on Spotify, our playlists have gained over 1.1 million followers, earning us the rank of being one of the top 100 independent curators on all of Spotify. Founded by Calvin Ngo (NGO), a producer whose catalog has garnered over 80 million streams and support from countless artists and influencers including BBC Radio 1 and The Chainsmokers, BLNDR’s motto has always been to provide smaller artists with a chance to showcase their talents. the name “BLNDR” (shortened version of blender) came about as this project is supposed to be a potpourri of all different genres and styles under one roof. We are not boxed into any particular sound and believe that the beauty of music stems from the great diversity. This is a label for artists, by artists. No contracts that trap you with tricky wordplay, full transparency with everything from promotion to payouts. We want to be a safe haven for independent artists to gain a voice in an industry dominated by majors.